Innovative Policies Case Study Example | Topics and Well Written Essays - 2250 words

Innovative Policies - Case Study Example Samsung considers creativity as the germ of innovation and in the process invests in a broad range of programs and initiatives that boost creative spirit as well as the autonomy of their employees across the corporation (Mahlich & Pascha, 2012). Samsung Electronics is subdivided into 10 business divisions that comprise of 3 major subdivisions; Consumer Electronics (CE), IT and Mobile Communications (IM) and Device Solutions (DS).The Consumer Electronics (CE) business comprise of Visual Display Business made up of TVs, Home Theater, Monitor, Sound bar and Set-top box. Secondly, the Digital Appliance Business made up of Washing machine, Refrigerator, Air conditioner, Smart Oven and Air Purifier .Thirdly is the Printing Solution Business made up of Malfunction Printer (MFP) and Printer. The last segment of this business is the Health and Medical Equipment Business that comprise of Digital X-ray as well as in-Vitro diagnostics (Robbins, et al, 2014). The second business segment consists of IT and Mobile Communication (IM) made up of the Mobile Communications Business and include Mobile Communications Business that comprise of Smartphone, Tablet PC ,Wearable devices and Notebook PC. The second subdivision is that of Network Business which consists of WiMAX, W/CDMA solution and LTE solution. The last segment in this subdivision is Media Solution Center comprising of Samsung Apps, Group Play, ChatON and WatchOn. The final business subdivision is Device Solutions which comprises firstly of Memory Business made up of DRAM, SSD, eMCP and NAND Flash. Secondly is the System LSI Business comprising of Mobile Ap, CMOS image sensor and Foundry. The last segment in this subdivision is LED business which consists of LED packages for TV and IT products, LED lighting packages and LED packages for automotive lighting. The consumer electronics segment of Samsung has